Wahyu Wijanarko

I wrote this tesis to meet most of the requirements achieve the degree of Bachelor of S-2 at Master of Economics of Development Program, Faculty of Economics And Business, Gadjah Mada University, Yogyakarta.

Intangible assets are divided into identifiable intangible assets and unidentified intangible assets. Some intangible assets that can be identified include: trademarks, inventions or trade secrets, and copyrights, while some intangible assets that can not be identified is in goodwill and human assets. This study aims to analyze the protection of the intangible asset in start-up companies in the field of information technology in Indonesia.

The study was limited to the management of trademarks, patents and trade secrets, copyrights, goodwill, and human capital. The analysis showed that the protection of intangible assets in start-up companies in the field of information technology was conducted, but has not been fully implemented, because there are several factors that are considered important but not yet implemented by the companies.

Business firms should optimize the protection of intangible assets owned, as an intangible asset is an important asset in the company based on information technology. The government also needs to provide adequate socialization regarding intellectual property rights to the start-up companies in the field of new information technologies is established. In addition, the process of registration of intellectual property rights should be more easy and can be done at a reasonable cost.

Download my full thesis here:

• Thesis Intangible Asset (Indonesia)
• Naskah Publikasi (Indonesia)
• Publication Manuscript (English)

Papua have many locations that isolated from sea, without land road to reach some areas. The main vehicle to reach some area is using airplane. This is some airport in Papua visited by me.

Dekai Airport (DEK)
Dekai airport also known as Nop Goliath airport is airport located in Yahukimo Regency, Papua. This airport length is about 1200 m with asphalt surface. The biggest aircraft that landed to this airport is Trigana Air with ATR-42 and ATR-72 aircaft. The main problem of this aircraft is, there is no airport fence so anywone can pass runway at operating hours. The airport also doesn’t have ATC (Air Traffic Control). The airport also doesn’t have fire fighter in case of emergency in the airport. The airport also doesn’t have runway light.

Wamena Airport (WMX)
Wamena airport is main hub of central Papua. With runway lenght more than 1825 m, the biggest aircraft that can landed to this airport is Boeing 737-300. This aircraft have ATC to control traffic, and have firefighter in case of emergency. The problem is there is no airport permanent buliding because of fire in 2011. Passengers boarding from temporary waiting room.

For smaller aircraft there are so many airstrips in villages and districts, with lenght about 600-800 m, soma of them with grass surface. Of course the airstrips have very minimal safety.

In the early of March 2013, Yahoo! CEO Marissa Mayer’s called all staf to work at office instead of remote working from home. This decission bring many debates over the internet. Some agree but some refused the policy.

From The Free Dictionary, the definition of office:

1. a. A place in which business, clerical, or professional activities are conducted. b. The administrative personnel, executives, or staff working in such a place.

The definition of home is:

1. A place where one lives; a residence.
2. The physical structure within which one lives, such as a house or apartment.
3. A dwelling place together with the family or social unit that occupies it; a household.

Sometimes, work at office dan bring stress to employee maybe they face traffic jam or other disturbance on the way to office. Work at home also have own problem, when employee live in small house, doesn’t have private room, and there are kids running around the house and make noise.

I have friends work remotelly not from home, but sometimes at public place such as cafe with wifi connection. From my own perception, having sometime together in a place as a team is important, but that doesn’t need to be everyday.

One of things on digital file management is about how to make the data secure and safe. Data storage (hardisk, CD, flash disk) always have MTBF (mean time between failures). Store data in one place is also risky. What if there is disaster like fire, earthquake, flood that can destroy anything include our data? But how can afford data storage service with cheap pricing?

There are many hosting providers that give unlimited space and bandwidth with cheap price as low as 1 USD per month. They also have daily backup for data that stored in their server but with some condition (amount of file and size of data). But, are they reliable? Robyn Peterson have the bad experience.

From my own perception, the answer for “It’s good to use a web hosting server to backup data from the hard drive?” is NO. Web hosting is intended to use for hosting website data, not for data storage.

Use provider that specialized on data backup or data storage service. For pay per use service, you can use Rackspace Cloud Files, Amazon S3 or Amazon Glaciers, Softlayer Object Storage, and Google Cloud Storage. For unlimited service with fixed pricing, you can consider using Mozy, Carbonite, Live Drive, and other similar services.

Mobile detection and redirect is important for websites that have different platform or design for dekstop based and mobile application. When website traffic is going to very high, the load of servers also will be very hight. For sites hosted at shared hosting, it will be problem, because of limited resources provided by hosting company. Even sites hosted with dedicated servers or in cloud or VPS, it will need high performace instance.

The solution to handle high traffic is CDN (Content Delivery Network). But, the major CDN provided do not support mobile detection and redirect, so it will make new problem for webmaster that need mobile detection and redirect. After search for some providers, I got CDN providers that support mobile redirection.

Akamai AQUA Mobile Detection and Redirect
Akamai is the best CDN because they have servers around the world. The main problem is it’s very hard to sign up for Akamai service for small websites, and some said that they have expensive pricing compared with other CDN provider. But, I must said that Akamai is Rolls Royce of CDN.

Cloudflare Mobile Redirect Service
The mobile redirect service automatically redirects mobile device visitors to a mobile-optimized subdomain home page. The service is limited to any domain on any paid plan (Pro, Business or Enterprise) which signed up directly through CloudFlare.

Supermodel Bar Refaeli big kiss? As Godaddy customer personally it’s too weird for me to see the Godaddy commercial launched at 31 January 2013. Who are the actor? After a little bit search with keyword “World’s Greatest Extra” I got that the actor was Jesse Heiman. He’s been an extra in basically every movie and TV show ever, and his large frame, glasses, curly hair are totally nondescript.

http://www.youtube.com/watch?v=o-3j4-4N3Ng

About Godaddy? I just think that Godaddy better to improve their service rather than create nerd ads.

Reverse DNS needed because server need to be authenticated when sending email or for SSL transaction. The problem for the PTR in Amazon AWS EC2 is when we do query on IP for example 54.251.45.209 the record will return:

209.45.251.54.in-addr.arpa. 300 IN PTR ec2-54-251-45-209.ap-southeast-1.compute.amazonaws.com.

On Amazon Web Service, they provide ability to get PTR record by fill form Request to Remove Email Sending Limitations on their website. Just fill the form and give explanation and good reason. The customer representative will contact you shortly in 2-3 days regarding your request. Good luck!